Welcome the incomparable Poppy Ajudha who will release her debut album, The Power In Us, on April 22 via Virgin Music.
Poppy Ajudha epitomises the uniquely diverse musical culture that exists in London. Her sound is transcendent, influenced by the soulful rare grooves and reggae of her childhood. Her lyrics speak of the feminism, colonialism, gender politics, current social issues and more that she studied and grew up with. And, pivotal to the forward thinking, socio-politically aware unique blend of soul, r&b, pop and jazz that she is creating is also her South London born, St. Lucian-British background and the musicians / creatives she regularly works with including collaborations with Tom Misch, Moses Boyd, Mahalia and more.
Of the album, Poppy notes:
“This album is made up of all the things swimming in my mind, from women’s rights, to the right to cross borders, to the power of young people to inspire and be unafraid to rock the boat in the name of progress,” Poppy says of the album. “Women don’t have to be just what they are taught to be, there is so much more to us than Mothers, Sisters, Daughters, Girlfriends and our relation to men. I want men to engage more heavily in feminism and really see how their defiance against it only holds both women and men back. There are so many boxes we put ourselves in; I want us all to break out of them.”
“We are in an era of so much information and I feel the weight that young people take on because we are the generation bombarded with global politics and a million causes that need fighting for. This calls for better understanding around mental health and a society that nurtures us rather than demands of us everything we have until all that is left is our Demons. Every song on this album touches on these issues because they are all I think about everyday, all I see around me in my friends and my family. I hope it flips a switch in your mind, like it did for mine.”
Poppy’s musical collaborators on the album include a feature from British Jazz icon Nubya Garcia and production credits from the likes of Wyn Bennett (Janelle Monae, Goldlink, Haim), Karma Kid (Dua Lipa, Arlo Parks, Shygirl), Wesley Singerman (Anderson Paak., Kendrick lamar, Pink Sweat$), Grammy-nominated Itai Shapira, and Taylor Dexter (Joji, Ray Blk). The album features artwork and imagery created in collaboration with acclaimed photographer and director Olivia Rose and Stone and Spear, and is available to pre-order now in multiple formats.
In recent years, You may have noticed her in her campaign with Nike, seen her name on Barack Obama’s “Favorite Songs” list a few years ago and, with over 100 million streams across her catalogue, you may have heard her music. The UK-based musician has been making waves in the UK, with support from BBC radio, performances at festivals including Glastonbury and coverage in Dazed, Vogue, The FADER, The Face, Complex and more. With her signature soulful vocals and relatable storytelling, Poppy Ajudha is ready for an international welcome.
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Publicity contact: Shazila Mohammed